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Health Communication Interaction Design Lab (HCID)

The Health Communication Interaction Design (HCID) Lab uses communication and behavioral theory to design and test communication-based interventions for patients and clinicians. Messages are evaluated to identify strategies that improve behavioral and psychosocial outcomes. Dr. Courtney Scherr is the HCID Lab Principal Investigator. The lab is physically located in downtown Chicago on the 15th floor of Abbott Hall in the Center for Communication and Health adjacent to the Northwestern Medicine Feinberg School of Medicine Campus.


People, Information, and Technology Changing Health Lab (PITCH)

PITCH lab research focuses on addressing problems related to how technology can improve collaboration and communication in healthcare. The objective is to improve the delivery of care through the better design, implementation, and evaluation of health-related technologies.
A variety of research methods include qualitative (e.g. observations and semi-structured interviews); quantitative techniques (e.g. surveys); and design (e.g. prototyping). Sociotechnical systems perspective is utilized to examine technology within the context of the organizational structures in which it is embedded.  Methods and perspectives are used to identify and address problems people encounter while using health information technologies. The PITCH Lab, located on the 15th floor of Abbott Hall –Chicago Campus, is headed by Dr. Madhu Reddy, Director.


Center of Media Psychology and Social Influence (COM-PSI)

The Center of Media Psychology and Social Influence (COM-PSI) operates at the intersection of communication, psychology, sociology, and health sciences. We are particularly focused on designing and evaluating: (1) effective methods to correct misinformation; (2) entertainment-education interventions; and (3) messages that utilize emotion and affect to motivate prosocial behavior. Located at Northwestern University on the 17th floor of Abbott Hall in Downtown Chicago, the COM-PSI research team includes graduate and undergraduate students, as well as faculty and a number of industry partners that help us turn research into practice.